Dr Md Ariful Hoque Associate Professor, Department of Marketing
PROFILE
SHORT BIOGRAPHY
Dr Md Ariful Hoque is an Associate Professor in the Department of Marketing, Jahangirnagar University. He received his PhD degree from the School of Business, University of Otago, New Zealand. He also holds an MBA with the highest academic result and a Bachelor of Business Administration (BBA) degree with the Prime Minister Gold Medal Award. Arif received a number of scholarships and awards for his academic excellence including the University of Otago Doctoral Scholarship, University Grant Commission Merit Scholarship, Prime Minister Gold Medal Award, and Agrani Bank-Rajshahi University Gold Medal Awards.
In his academic career Arif served several universities – both public and private – and significantly contributed to the teaching and learning of the respective organisations. Arif’s teaching philosophy retains the students at the centre of each and every teaching and learning activity. His research interests are multidisciplinary and primarily centred on indigenous/marginal community-based tourism (CBT) businesses, NGO facilitation in community-centred tourism businesses, community empowerment through tourism businesses’ involvement, and social sustainability aspects of tourism micro-businesses in developing contexts. His doctoral research explored the contribution of NGOs in Indigenous poverty alleviation through the facilitation of CBT businesses in the context of Bangladesh with a philosophical stance on the Critical Theory paradigm. Arif strongly believes that research can contribute positively to the development of marginal communities and help identify possibilities for development interventions. This has been a strong motivation for his continued interest in community-based research. Alongside, his contemporary research interest revolves around tourism crisis management with a focus on the refugee crisis and the crisis recovery issues in the hospitality industry. Arif’s work has been published in top-tier journals, edited book, and conference proceedings. Currently he is working on several collaborative projects with researchers from different countries. Arif is also a member of the Asia Pacific Council on Hotel, Restaurant and Institutional Education (APacCHRIE).
RESEARCH INTEREST
Tourism micro-businesses and Social sustainability; Indigenous tourism; CBT; Community empowerment through tourism; NGO-Tourism nexus; Tourism-Poverty nexus; Critical theory; Destination marketing and management; Tourism crisis and recovery.
JOURNAL PAPER
Hoque, M. A., Faisal, A, Rahman, M. S-U-., Destination Repurposed: Transformative impacts of refugee crisis, Tourism Recreation Research, 47, 2, pp.211-216, 2022 (published online 2021). doi: https://doi.org/10.1080/02508281.2020.1862544ABDC rank: A; Q1 ranked
Hoque, M.A., Lovelock, B. & Carr, A., Alleviating Indigenous poverty through tourism: the role of NGOs, Journal of Sustainable Tourism, 30, 10, pp.2333-2351, 2022 (published online 2020). doi: https://doi.org/10.1080/09669582.2020.1860070ABDC rank: A*; Q1 ranked
Rahman, M. S-U-., Husna, A. U., Hoque, M. A., & Faisal, A., Harnessing rural tourism for community empowerment: Insights form an emerging destination, Jahangirnagar University Journal of Marketing, 9, pp.1-16, 2021.Hoque, M. A. & Ara, E., Jahangirnagar University Journal of Marketing (JUJM) – A review of publication trajectories, Jahangirnagar University Journal of Marketing, 8, pp.33-41, 2020.
Hoque, M. A., Ara, E., & Rahman, M, S-U, Forest-based tourism in Bangladesh: Challenges unveiled for the Sundarbans, European Journal of Business and Management, 10,, 36, pp.97-107, 2018.
Ara, E., Akther, A., & Hoque, M.A., Analysing the changes of preference factors of billboard by the gender, age & occupation of customer: A study on Dhaka city., The AIUB Journal of Business and Economics, 12, 1, pp.81-100, 2015.
Sultana, N., Hoque, M. A., & Hasan, M., Search for driven factors of employee satisfaction: A study on Dhaka city’s private sector insurance companies, Jahangirnagar University Journal of Marketing, 1, pp.1-13, 2013.
Hoque, M. A., Sultana, N., & Ara, E., Measuring the nexus between handicrafts industry and tourism development vis a vis the employment creation for rural women in Bangladesh, Jahangirnagar University Journal of Marketing, 2, pp.1-19, 2014.
Sultana, N., Hoque M. A, & Akter, M., Enhancing the Performance of Business Organization: Role of Marketing Audit & its Implication, Jahangirnagar University Journal of Marketing, 2, pp.1-20, 2014.
CONFERENCE PAPER
Hoque, M. A., Faisal, A, Rahman, M. S-U-., Flying nowhere: Insights into a grounded travel industry, APacCHRIE conference 2021, pp.551-555, Singapore: SHATEC, June 2-4, 2021.Hoque, M. A., Poverty alleviation through tourism: Is it that simple?, 17th Amity International Tourism & Hospitality Conference (AITHC 2021), pp.22-23, Nodia, India, September 23-24, 2021.
[as distinguished key speaker].
Hoque, M. A., Lovelock, B., Carr, A., NGOs: bridging or breaking? Tourism micro-businesses and indigenous social sustainability in a developing context, 30th Council for Australasian Tourism and Hospitality Education (CAUTHE) Annual Conference, pp.473-475, Auckland, New Zealand: Auckland University of Technology, Februrary 10-13, 2020.Hoque, M.A., Lovelock, B. & Carr, A., Tourism in alleviating indigenous poverty: A hope or fallacy?, Tourism & the SDGs Conference 2019, Massey University: Auckland, New Zealand, January 24 – 25, 2019.
Hoque, M.A., Lovelock, B. & Carr, A., Intrusion into indigenous privacy: When a dream becomes a disruption!, The Aotearoa New Zealand International Development Studies Network: DevNet Conference 2018, University of Canterbury, Christchurch, New Zealand, December 5 – 7, 2018.
Faisal A, Hoque MA, Rahman MS-U, The crisis of belongings and resilience of the host community: Tale of a disrupted visitor economy, The Aotearoa New Zealand International Development Studies Network: DevNet Conference2018, University of Canterbury, Christchurch, New Zealand, December 5 – 7, 2018.
BOOK CHAPTER
Ara, E., & Hoque, M. A., Indigenous Handicrafts Based Domestic Tourism in Bangladesh, In R. Butler & A. Carr (Eds.), The Routledge Handbook of Tourism and Indigenous Peoples, pp.355-366, 2024. doi: https://doi.org/10.4324/9781003230335Hoque, M. A., Carr, A., & Lovelock, B., External facilitators, tourism, and indigenous development: Insights from Bangladesh, In K. Ruckstuhl, I. A. Velásquez Nimatuj, J.-A. McNeish & N. Postero (Eds.), The Routledge handbook of indigenous development, pp.331-342, 2023, Routledge: London & New York. doi: http://dx.doi.org/10.4324/9781003153085-39
Hoque, M. A., Faisal, A, Rahman, M. S-U-., & Hassan. A., Non-governmental organisations and tourism education in Bangladesh, In M. S-U-., Rahman & A. Hassan (eds), Tourism policy and planning in Bangladesh., pp.225-233, 2020, Springer: Singapore. doi: https://doi.org/10.1007/978-981-15-7014-8_14
A, Muneem. A. A., Avi, M.S.R, & Hoque, M. A., Tourism development agendas in Bangladesh: Exploring some policy considerations, In M. S-U-., Rahman & A. Hassan (eds), Tourism policy and planning in Bangladesh., pp.259–270, 2020, Springer: Singapore. doi: https://doi.org/10.1007/978-981-15-7014-8_16
A, Rahman, M. S-U-., Hassan. A. Faisal, A., & Hoque. M. A., Tourism policy in Bangladesh: A critical perspective, In M. S-U-., Rahman & A. Hassan (eds), Tourism policy and planning in Bangladesh., pp.283-295, 2020, Springer: Singapore. doi: DOI: 10.1007/978-981-15-7014-8_18
Academic Info
Period: 2016-2020
Doctor of Philosophy (PhD)
Period: 2009-2010
Master of Business Administration (Major in Marketing)
Period: 2005-2009
Bachelor of Business Administration (Major in Marketing)
Period: 2018
Certification: Postgraduate Professional Training Programme (Tertiary Teaching)
Experience
Position: Associate Professor
Period: 2021 - Present
Position: Assistant Professor
Period: 2016-2021
Position: Lecturer
Period: 2013-2016
Position: Lecturer
Period: 2013
Position: Lecturer
Period: 2012-2013
Contact
Dr Md Ariful Hoque
Associate Professor
Department of Marketing
Jahangirnagar University, Savar, Dhaka-1342, Bangladesh.
Cell Phone: +880 1719474384
Email: arif.mkt@juniv.edu
